Cookie Policy
This Cookie Policy is a part of and subject to the towerrushdemo.com (“we”, “us”, or “the Website”) uses cookies and other tracking technologies, and how we use them, why this is the case, and what the User’s choices are regarding our use of such technologies.
This Policy is for all users, whether in the EU/EEA, UK, Canada, US, or any other region where data protection laws require cookie transparency and consent.
If you do not consent to the use of these cookies, please disable them following the instructions in this Cookie Notice so that cookies from this website cannot be placed on your device.
What Are Cookies?
Cookies are text files containing small amounts of information that are downloaded to the User’s device when visiting a website. They are essential for the Website to operate on Users’ Devices, and for the provision of functionality that gives Users access to services they have requested.
Cookies may be:
| Type | Explanation |
|---|---|
| Session cookies | Deleted when the browser is closed – used for temporary functionality |
| Persistent cookies | Stored for a period of time to retain settings and preferences |
| First-party cookies | Placed directly by this Website |
| Third-party cookies | Inserted by third-party sites (analytics, ads, affiliate networks, etc.) |
We may also use other similar technologies, including:
| Purpose / Tool | Explanation |
|---|---|
| Web Beacons / Pixels | Track user behaviors, email, or campaign performance monitoring |
| JavaScript tags / SDKs | Gather analytics and personalization data |
| Local Storage & Indexed DB | Store browser-level options for optimal performance |
| UTM parameters & Click IDs | Affiliate attribution, anti-fraud validation |
| Session replay tools (e.g., Clarity, Hotjar) | UX enhancements by anonymized heatmaps and feedback logs |
Why We Use Cookies
We use cookies for the following purposes:
| Purpose Category | Purpose Description |
|---|---|
| Strictly Necessary | Allowing the website to function properly and securely, including anti-bot protection, load balancing, and consent record keeping |
| Analytics & Performance | Enhances site usability and measures the repeated visits of a user. Identifies bugs and assesses the content quality |
| Marketing & Retargeting | Measure ad campaigns, serve relevant ads, keep services free of charge, and prevent users from seeing the same ad repeatedly |
| Affiliate Tracking | Confirms referral attribution (CPA/CPL/RevShare), prevents fraudulent commissions, ensures regulatory auditability |
We don’t use cookies to store any of your information, such as hidden tracking, unsolicited data re-selling, or creating personal user profiles in ways that aren’t related to marketing attribution and that aren’t allowed by law.
Categories of Cookies We Use
3.1 Strictly Necessary Cookies (No Consent Required)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website.
They may include:
- Load balancing and CDN routing (i.e., distributing requests/traffic across the most efficient CDNs)
- Anti-fraud, anti-spam, and anti-bot protections
- Cookie consent storage
- Caching to ensure faster page loading
- Affiliate click integrity checks (without tracking)
If you disable these cookies, pages may not load and forms may not work, among other undesirable scenarios.
3.2 Analytics & Measurement Cookies (Consent Required)
Employed to monitor the manner in which Users interact with the Website.
We may collect:
- URL paths, scroll depth, and click events
- Approximate location of the user (country/city level)
- Device/browser/OS type
- Length of the session and repeated visits
- Compiled behavior clusters (non-identifiable)
We may use:
| Provider | Example Tools |
|---|---|
| GA4, Tag Manager, Consent Mode V2 | |
| Microsoft | Clarity (heatmaps, session replay) |
| Hotjar | UX recordings, interaction insights |
We anonymize or pseudonymize the identifiers if possible under GDPR.
3.3 Marketing & Retargeting Cookies (Consent Required)
Employed to track campaign efficacy and present timely promotions.
| Provider | Use Case |
|---|---|
| Meta (Facebook/Instagram) Pixel | Conversion tracking, ad targeting |
| TikTok Pixel | Creative optimization, audience building |
| Reddit / X / YouTube Pixels | Campaign analytics, reach measurement |
| Google Ads / Floodlight | Conversion reporting, remarketing |
They could qualify as “sharing” under CPRA (applying in California). Users can unsubscribe at any time.
3.4 Affiliate Tracking Cookies (Consent Required)
This website uses cookies to improve your experience.
Used to:
- Verify commission attribution (CPA/CPL/Hybrid/RevShare)
- Validate referrers from our Website
- Prevent affiliate fraud, chargebacks, and multi-accounting
- Adhere to operator audit needs (iGaming/DFS/Sweepstakes)
Potential systems used:
- Income Access
- CellXpert
- MyAffiliates
- PartnerMatrix
- TUNE/HasOffers
- Impact / CJ / Rakuten (generic networks)
Data captured may include:
- Click ID
- Referring link and timestamp
- Non-specific device/browser information
- Campaign and subID values
Identifiable personal information is never shared with affiliate partners.
Legal Basis for Processing Cookies
| Region | Legal Basis |
|---|---|
| EU/EEA, Malta (GDPR + ePrivacy) | Consent (Art. 6(1)(a)) / Legitimate Interest (Art. 6(1)(f)) |
| UK (UK GDPR, PECR) | Consent / Legitimate Interest |
| California (CCPA/CPRA) | Right to Opt-Out of “Selling” or “Sharing” |
| Canada (PIPEDA) | Cookie acceptance, either implied or explicit, based on the use of the cookie |
Managing Cookie Preferences
A. Via Consent Banner
Users may:
- EU/EEA, Malta (GDPR + ePrivacy): Consent (Art. 6(1)(a)) / Legitimate Interest (Art. 6(1)(f))
- UK (UK GDPR, PECR): Consent / Legitimate Interest
- California (CCPA/CPRA): Right to Opt-Out of “Selling” or “Sharing”
- Canada (PIPEDA): Cookie acceptance, either implied or explicit, based on the use of the cookie
Consent Mode V2 signals are honored as needed for Google Ads and GA4.
B. Browser Controls
You can refuse cookies by turning them off in your browser (including Google Chrome, Safari, Firefox, Internet Explorer, or Opera).
Please note: rejecting cookies could affect certain features.
C. Opt-Out from Behavioral Advertising
Links for opt-out:
| Region | Link |
|---|---|
| US (AdChoices) | https://www.aboutads.info/choices |
| US (Network Advertising Initiative) | https://optout.networknetworkadvertising.org |
| EU | https://www.youronlinechoices.com |
| California CPRA | Visit our page: Do Not Sell or Share My Personal Information |
Data Transfers
When cookie-related information is transferred to third countries (such as the US), safeguards may consist of:
- Standard Contractual Clauses (SCCs)
- Data Privacy Framework participation (as applicable)
- Adequacy decisions
- Pseudonymization and encryption
Retention Periods
| Cookie Type | Retention |
|---|---|
| Strictly Necessary | Session → 12 months |
| Analytics | 1 → 24 months |
| Marketing & Retargeting | 1 → 12 months |
| Affiliate Attribution | 30 → 180 days (industry standard) |
Updates to This Policy
We may change this Cookie Policy from time to time based on:
- Legal or regulatory updates
- Amendments to tracking technologies
- Integration or elimination of vendors
The revision date will reflect the latest version.
Contact Information
For questions about privacy and cookies, please contact us:
info@towerrushdemo.com
Subject: Cookie Policy Inquiry